Friday, 29 August 2014

Summer - Task 1

 1. WHAT DO YOU THINK ARE THE MAJOR ELEMENTS OF AN ALBUM MARKETING CAMPAIGN
(THE DIFFERENT WAYS IN WHICH A BAND/ARTISTS IDENTITY IS MEDIATED TO AN AUDIENCE)?
I feel that the major elements of a music video are to advertise and entertain an audience, ways of advertising could be: - TV adverts, posters, magazines, iTunes clips and more. Also aiming the video to the right age range could include everyday fashion and the use of colour can be used through this, this would attract an audience as it’s appealing to the eye. Also getting songs played on the radio is an effective form of marketing as it’s a way of advertising.

2. WHERE HAVE YOU ENCOUNTDRERD THESE ELEMENTS IN YOUR EVERY DAY LIFE?
In daily life I have encountered these elements through hearing the songs on the radio the going onto you tube to listen to the song again and also from looking through magazines like NME. It’s become almost impossible not to encounter at least one in day to day life.

3. WHAT FACTORS MAKE YOU ‘LIKE’ A BAND AND THEREFORE DOWNLOAD THEIR MUSIC, BUY THEIR ALBUMS OR ATTEND THEIR CONCERTS? HOW DO YOU DECIDE WHICH BAND IS ‘COOL’ AND WHICH IS NOT?
For people to like a band then need to both look good and sound good together for them to attract an audience, from this the audience will then decide their opinion of the band that they have seen/heard. Also a meaning behind the music video that they produce will influence the audience to like or dislike them from the genre of video they choose to make.

4. WHAT MAKES THE MUSIC VIDEO UNIQUE?
For a music video to be unique it need to be different from other is that it stands out it needs to be something that’s never been done before so that it will become successful. Usually when a new release comes out I’ll listen to it on YouTube or iTunes and I then decide whether or not I like the video that goes with the song.

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